As characters progress in World of Warcraft and take on some of the toughest challenges, many of the rewards received are bound to that character and cannot be traded, generating a market for the trading of accounts with well-equipped characters. The highest noted World of Warcraft account trade was for £5000 (€7000, US$9,900) in early September 2007. The high price was due to the character possessing items that at the time were owned by only a handful out of the millions of active players, due to the difficulty in acquiring them. However, Blizzard banned the account five days after the purchase.[142]
Han pasado cinco años desde los eventos narrados en Warcraft 3. La Alianza y la Nueva Horda viven en un estado de guerra fría, y mantienen una frágil y quebradiza paz, mientras reconstruyen sus reinos y tratan de recuperar su prosperidad. En Ventormenta, el rey Varian Wrynn ha desaparecido en circunstancias misteriosas mientras viajaba en misión diplomática a la isla de Theramore, por lo que en su ausencia, es nombrado rey su hijo Anduin Wrynn, todavía un niño, asumiendo la regencia lord Bolvar Fordragon y la misteriosa lady Katrana Prestor. En Orgrimmar, el jefe de guerra Thrall lucha por sacar adelante a la Nueva Horda.
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