^ "The Activision/Blizzard Merger: Five Key Points". Industry News. gamasutra.com. December 3, 2007. Archived from the original on December 21, 2008. Retrieved February 24, 2009. One of the intriguing things about the old Vivendi structure was that, even when Martin Tremblay joined to run Vivendi's publishing, it was specified: "World Of Warcraft creator Blizzard Entertainment has been designated a stand-alone division reporting to VU Games' CEO, and is not part of Tremblay's product development mandate.

As with other MMORPGs, players control a character avatar within a game world in third- or first-person view, exploring the landscape, fighting various monsters, completing quests, and interacting with non-player characters (NPCs) or other players. Also similar to other MMORPGs, World of Warcraft requires the player to pay for a subscription by using a credit or debit card, using prepaid Blizzard game cards or using a WoW Token purchased in-game. Players without a subscription may use a trial account that lets the player character reach up to level 20 but has many features locked.[10]
World of Warcraft (abreviado como WoW, literalmente en español Mundo de Warcraft) es un videojuego de rol multijugador masivo en línea desarrollado por Blizzard Entertainment. Es el cuarto juego lanzado establecido en el universo fantástico de Warcraft, el cual fue introducido por primera vez por Warcraft: Orcs & Humans en 1994.4​ World of Warcraft transcurre dentro del mundo de Azeroth, cuatro años después de los sucesos finales de la anterior entrega de Warcraft, Warcraft III: The Frozen Throne.5​ Blizzard Entertainment anunció World of Warcraft el 2 de septiembre de 2001.6​
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