In China, because a large number of players do not own the computer on which they play games (e.g. if they play in Internet cafés), the CD keys required to create an account can be purchased independently of the software package. To play the game, players must also purchase prepaid game cards that can be played for 66 hours and 40 minutes.[55] A monthly fee model is not available to players of this region. The Chinese government and NetEase, the licensee for World of Warcraft in China, have imposed a modification on Chinese versions of the game which places flesh on bare-boned skeletons and transforms dead character corpses into tidy graves. These changes were imposed by the Chinese government in an attempt to "promote a healthy and harmonious online game environment" in World of Warcraft.[56][57] The Chinese government delayed the release of the Wrath of the Lich King expansion, due to what it deemed objectionable content.[58] NetEase took over licensing of World of Warcraft from The9 in June 2009 following the expiration of The9's contract,[59] and were able to secure a launch for Wrath of the Lich King on August 31, 2010, nearly two years after its Western release.
In May 2007, Blizzard filed a complaint against in Game Dollar LLC (trading as peons4hire) in U.S. federal court. In February 2008, the parties filed a consent decree in which in Game Dollar agreed to refrain from using any World of Warcraft chat or communication to advertise any business or sell any services relating to World of Warcraft.[140] In June 2007, World of Warcraft player Antonio Hernandez filed a class action lawsuit against IGE for interfering with the intended use of the game.[141]
Characters were felt to be implemented well, with each class appearing "viable and interesting", having unique and different mechanisms,[83] and each of the races having a distinct look and feel.[10] Character development was also liked, with the talent mechanism offering choice to players,[81] and profession options being praised.[10] Character customization options were felt to be low,[20] but the detail of character models was praised.[86]

In September 2006, reports emerged of spoof World of Warcraft game advice websites that contained malware. Vulnerable computers would be infected through their web browsers, downloading a program that would then relay back account information. Blizzard's account support teams experienced high demand during this episode, stating that many users had been affected. Claims were also made that telephone support was closed for isolated periods due to the volume of calls and resulting queues.[115] In April 2007, attacks evolved to take advantage of further exploits involving animated cursors, with multiple websites being used.[116][117] Security researcher group Symantec released a report stating that a compromised World of Warcraft account was worth US$10 on the black market, compared to US$6 to US$12 for a compromised computer (correct as of March 2007).[118] In February 2008, phishing emails were distributed requesting that users validate their account information using a fake version of the World of Warcraft account management pages.[119] In June 2008, Blizzard announced the Blizzard Authenticator, available as a hardware security token or mobile application[120] that provides two-factor security. The token generates a one-time password based code that the player supplies when logging on. The password, used in addition to the user's own password, is only valid for a couple of minutes, thus providing extra security against keylogging malware.[121]
Thrall, jefe de guerra de la Horda y chamán más poderoso de Azeroth, otorga el cargo de jefe de guerra a Garrosh Grito Infernal para unirse al Anillo de la Tierra en su lucha contra Alamuerte. Esta criticada y disputada decisión por parte de los altos cargos de la Horda llevará a esta nueva Horda a una serie de medidas en las que será palpable el afloramiento de la locura de Garrosh. Es necesaria la unión de los guerreros de la Horda y de la Alianza junto a los Dragones Aspecto para enfrentarse a los agentes de Alamuerte y destruir al mismo.