To create a new character, in keeping with the storyline of previous Warcraft games, players must choose between the opposing factions of the Alliance or the Horde; Pandaren, which were added in Mists of Pandaria, do not commit to a faction until after the starting zone is completed. Characters from the opposing factions can perform rudimentary communication (most often just "emotes"), but only members of the same faction can speak, mail, group and join guilds. The player selects the new character's race, such as orcs or trolls for the Horde, or humans or dwarves for the Alliance.[13] Players must select the class for the character, with choices such as mages, warriors, and priests available.[14] Most classes are limited to particular races.
The World of Warcraft launcher (referred to in press releases and the menu bar as the "Blizzard Launcher") is a program designed to act as a starting point for World of Warcraft players. It provides a way to launch World of Warcraft and starts the Blizzard updater. It was first included with the version 1.8.3 patch. The 2.1.0 patch allowed for an option to bypass the use of the launcher. Features of the launcher include news and updates for World of Warcraft players, access to World of Warcraft's support website, access to the test version of World of Warcraft when it is available to test upcoming patches, updates to Warden,[60] and updates to the updater itself. The 3.0.8 patch redesigned the launcher and added the ability to change the game settings from the launcher itself. The launcher update from patch 4.0.1 also allows people to play the game while non-crucial pieces of the game are downloaded. This requires a high-speed broadband internet connection.
World of Warcraft takes place in a 3D representation of the Warcraft universe that players can interact with through their characters. The game world initially consisted of the two continents in Azeroth: Kalimdor and the Eastern Kingdoms. Four separate expansions later added to the game's playable area the realms of Outland and Draenor and the continents of Northrend and Pandaria. As a player explores new locations, different routes and means of transportation become available. Players can access "flight masters" in newly discovered locations to fly to previously discovered locations in other parts of the world.[27] Players can also use boats, zeppelins, or portals to move from one continent to another. Although the game world remains relatively similar from day to day, seasonal events reflecting real world events, such as Halloween,[28] Christmas, Children's Week,[25] Easter, and Midsummer have been represented in the game world. Locations also have variable weather including, among other things, rain, snow, and dust storms.[27]

In late 2007, a series of television commercials for the game began airing featuring pop culture celebrities such as Mr. T, William Shatner, and Verne Troyer discussing the virtues of the character classes they play in the game.[153] A Spanish commercial featuring Guillermo Toledo, and a French commercial featuring Jean-Claude Van Damme, were also televised.[154] Two more were shown in November 2008, featuring Ozzy Osbourne and Steve Van Zandt.[155] Another commercial in the series, which began airing in November 2011, featured Chuck Norris and played on the Internet phenomenon of "Chuck Norris facts".[156]
El clan Lobo Gélido se reúne con los humanos liderados por Llane y Anduin, pero son emboscados por Puño Negro creyendo que es una trampa. Superados en número, los humanos se retiran, y Medivh crea una barrera de energía para protegerlos, pero el hijo de Lothar, Callan, queda separado del resto y es asesinado despiadadamente por Puño Negro. Garona y Khadgar encuentran a un debilitado Medivh, al que llevan de nuevo a Karazhan para que se recupere. Allí, Khadgar observa un aura verde en los ojos de Medivh, enterándose que está infectado con magia vil, por lo que viaja a la ciudad flotante de Dalaran, donde informa la situación a los archimagos del Kirin Tor. Alodi, una maga legendaria, es la verdadera identidad de la sombra que Khadgar vio en Karazhan, y es ella quien le revela que Medivh ha sido poseído por un poderoso demonio. En el campamento orco, Puño Negro asesina a los miembros del clan Lobo Gélido, pero Orgrimm ayuda a Draka a escapar con su hijo, enviándolo corriente abajo de un río en una canasta, mientras ella muere luchando con otro orco, quién quería traer al bebé orco para Gul'Dan. Durotan, hecho prisionero por traidor, es liberado por Orgrimm y reta a Gul´dan a una mak'gora, una sagrada tradición orca donde los combatientes luchan a muerte por el control de la Horda. Durante la pelea, Gul'dan viola las honorables reglas de la mak'gora al usar magia vil para drenar la vida de su oponente, matándolo, pero Durotan, al sacrificar su vida, logra su propósito: que el resto de los orcos junto a Orgrimm que desaprueben a Gul'dan al no tener honor. Este, para evitar la rebelión, influye magia vil en Blackhand y ordena a los orcos atacar a los humanos, que se acercan para atacar el campamento liderados por Llane, quien ha decidido atacar luego de ser engañado por Medivh.
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World of Warcraft (abreviado como WoW, literalmente en español Mundo de Warcraft) es un videojuego de rol multijugador masivo en línea desarrollado por Blizzard Entertainment. Es el cuarto juego lanzado establecido en el universo fantástico de Warcraft, el cual fue introducido por primera vez por Warcraft: Orcs & Humans en 1994.4​ World of Warcraft transcurre dentro del mundo de Azeroth, cuatro años después de los sucesos finales de la anterior entrega de Warcraft, Warcraft III: The Frozen Throne.5​ Blizzard Entertainment anunció World of Warcraft el 2 de septiembre de 2001.6​
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